The reality of it is, BMW should have Had a much bigger presence at SEMA. Now don’t get me wrong, there were a ton of modified examples both of the new M car variety and of classic models but they were all from third party companies. I would love to see BMW actually present with a booth of their own, maybe something like Toyota‘s booth where they show modified examples of a halo car (ie they could have showed off the new BMW Z4). Instead, BMW was nowhere to be found and a golden opportunity was missed.
With all that said, I still found a lot of the BMW examples enjoyable to look at and pour over details with. A great example was the wide body 2002, the M2 CS that was all decked out in aftermarket goodies and last but certainly not least the dark green widebody coupe. H&R springs also had a wonderful BMW display in their booth as did a lot of the air suspension companies. I’m honestly not a huge BMW fan overall, but I enjoyed seeing all of the examples as the company was well represented. Here are some of my favorites.